honest pricing
Free to know yourself.
Pay only to go deeper.
Every test and every core result is free, forever — that's in our promise. Paid tiers add depth, not access.
Free
$0
forever
- ✓Every test in the library — by quiz, or by talking with the AI Coach
- ✓Full results with a free profile: every insight, archetype, radar
- ✓Share cards & profile map
- ✓5 AI Coach messages every day
- ✓1 AI-Coach test per day
Plus
$9.99
per month · first month $0.99 · or $59/yr
- ✓She remembers — your job, your patterns, what you already tried
- ✓Follows up on what she suggested, weeks later
- ✓Unlimited conversation, no daily limit
- ✓Take tests by talking with her — 5 a day instead of 1
- ✓Every Blueprint included — the paid reading of a finished profile
Finished a profile? The Relationship, Career and Wellbeing Blueprints read every result in it together — $4.99 each, once, yours for good, included in Plus. See what it contains →
14-day money-back guarantee on everything · cancel anytime, self-serve · powered by Stripe
For context: a single couples-therapy session runs $150–300. Luna remembers everything, for $9.99 a month.
Questions we always get
Is the free tier actually useful?
Yes — full scored results with percentiles, your archetype, every insight, radar chart and share card. The paid layer is the AI coach; it never withholds your result.
What happens after the $0.99 first month?
Plus renews at $9.99/month. We email you before renewal, and you can cancel in two clicks from Settings — no chat with support required.
Do AI conversations cost extra?
Free accounts get 5 messages a day (they refill daily). Plus removes the limit and uses our best model.
Is any part of my result held back?
No. Every result opens in full with a free profile — all insights, the archetype, the cross-test reading. Plus is about Luna, not about your results.